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Ashley Madison — Right to Privacy on Cheating Site?

On Behalf of | Aug 28, 2015 | Firm News |

In the wake of the computer hacking efforts which led to a data breach of the affair-oriented dating site, customers of the site are crying foul and filing lawsuits against the site’s parent company claiming it violated those customers’ rights. Somewhat similar lawsuits have cropped up in recent years in the wake of the Home Depot, Target and other retailers’ data breaches. These cases often include claims that the defendant company violated a consumer protection statute, breached a contract with the customer, or that the business was negligent in failing to safeguard the data by taking due care to prevent disclosure by hackers. Because this area of law is still developing, courts are split on how to address these kinds of claims. Traditionally, it is not possible to recover purely economic damages on a tort theory – in other words the plaintiff would need to show damage to their person or property for their tort theory to survive. With Target, that was an issue. However, with a cheating site data breach, the non-economic damages, like your wife divorcing you or your reputation being tarnished when branded a “cheater”, will likely be those most important to the Plaintiffs.

It will be interesting to see how this all plays out. The plaintiffs will likely argue that the whole point of the Ashley Madison site is to cultivate secret affairs between married persons – so when the company failed to safeguard the data behind those affairs, they violated the privacy and contractual rights of the customers. On the other hand, there are a host of state statutes which make adultery illegal, so while those statutes are likely outdated and rarely enforced, I’m relatively certain Ashley Madison will claim it had no duty to protect the information concerning what amounts to illegal activity. Good opportunity for creative lawyering.

In another twist, Ashley Madison is sending “take down” notices to sites which are publishing the site’s data. Ashley Madison is claiming copyright ownership (or that someone else has copyright ownership) over the data, and in accordance with federal law, is demanding other publishers like tabloid websites remove the data or face copyright infringement claims. Relatedly, because the data does not belong to an individual downloading and viewing it (typically), if you were to download that Ashley Madison database you might also be committing the crime of receiving stolen property. So in a bizarre turn of fate, be weary of the temptation presented by Ashley Madison…it might get you in hot water!