Bad Name = Misunderstood Service

Estate planning has a bad reputation (it’s too complicated, too expensive, only for rich people…) and is surrounded with misunderstandings because it has a deceiving name. Let’s face it, most of us don’t have an “estate” and even our homes might be underwater. If they called bologna what it really is would your kid really want it for lunch? Well, estate planning probably suffers from a naming problem; it would be better if we called it “gift describing” or “property planning” because then it would be more approachable. Estate planning is usually very simple, cost effective, and will save your loved ones thousands of dollars and broken hearts. In that way, estate planning is a lot like retirement savings – a little investment now will grow into immense value later on. Read the rest of this entry »